Fred Cuellar, the founder and president of Diamond Cutters International, is one of the world’s top diamond experts, and was recently listed in the Millenium Guinness Book of World Records as the Most Acknowledged Jeweler. Mr. Cuellar is accredited in diamonds by the Gemological Institute of America, and is ranked as one of the top diamond experts in America by National Jeweler. With over 20 years of experience in the diamond and jewelry business, Fred’s clients include the Saudi Royal Family and hundreds of professional athletes and celebrities. Fred is an importer and creative designer of jewelry, best-selling author, writer and columnist to the national media, and founder of DCI’s National Diamond Helpline, MyGemologist™ program, and Adopt A Diamond™ program.

Fred has written four books including the number one selling book on diamonds in the country, How to Buy a Diamond. Of all books in print, How to Buy a Diamond is ranked among the top 1 percent! How to Buy a Diamond and the National Diamond Helpline are endorsed by the National Bureau of Fraud Prevention in Washington, DC. Fred’s other books are Diamonds for Profit, The World’s Greatest Proposals, and Fredisms. Click on a cover to read more about each book.

Fred is the official diamond expert for MSNBC, “Men’s Health” magazine, AOL’s theknot.com and The Wedding Network, and “Icon” magazine. He has been featured and discussed on The Tonight Show with Jay Leno, NBC’s Today Show, CBS Morning News, Crook & Chase, CNN, ESPN, The Donahue Show, Wall Street Journal, Cosmopolitan, US Weekly, In Style Magazine as well as over 100 other news and talk shows.

Click on anyone of the images or links to read the article in each magazine:

To arrange personal appearances or interviews with Fred Cuellar, please contact Dee Doan at, 1.800.275.4047. Fred’s Interview Appearance schedule is on the Interviews page in this section. Click here for more info…

Fred has designed Super Bowl Championship rings for the Dallas Cowboys and Denver Broncos, Stanley Cup Championship rings for the New Jersey Devils, Colorado Avalanche, Detroit Redwings, and Dallas Stars, as well as World Series Championship rings for the New York Yankees. Fred had the honor of designing commemorative rings for Olympic Gold Medalist Dan O’Brien and baseball legend Cal Ripkin. Some of these rings are displayed on the Championship Rings page in this section. Click here for more info…

Through years of being asked to create championship rings, bracelets, and custom jewelry, Fred has invented design techniques such as the interlocking diamond bezel, interlocking diamond logo, interlocking logo trophy and gem sculptured logo. Fred created the “Harley of Gold” for Harley-Davidson, Playboy’s Millennium Playmate Pendant, the 2 million dollar “Super Pizza” for Little Ceasar’s, the $200,000 “Gem Prowler” in conjunction with Chrysler Plymouth, and the “world’s most expensive toy” — a full-size, fully working Rubik’s Cube. Some of these designs are displayed on the Design Portfolio page in this section. Click here for more info…