Adopt a Diamond Press Release
“Often young couples can’t afford a ring if they are in college or just starting their working careers,” explains Fred Cuellar, owner of DCI. “Time passes and they put off that purchase of a ring for house repairs or braces for their children. These are the people we had in mind when we created the Adopt A Diamond™ program.”
Diamond Cutters International has been involved in educating diamond buyers since 1987. In 1996 owner Fred Cuellar, also known as The Diamond Guy®, penned the best seller, “How to Buy a Diamond” and became the diamond expert for a variety of publications and organizations including Men’s Health Magazine, Icon Magazine, America Online, The Weddingpages, and MSNBC. In 1998 DCI developed the National Diamond Helpline, dispensing free advice and appraisals on a toll free number. The Helpline is endorsed by the National Bureau of Fraud Prevention in Washington, DC.
“Despite their best efforts we still encounter individuals who have not gotten the ring they have deserved,” says Cuellar. “We feel a certain responsibility for our industry so we are trying to educate consumers through our books, public appearances, and our website.” DCI is giving away free diamond education books through various contests on its website.
“Engagements, Anniversaries, and romantic moments are important occasions in people’s lives,” adds Cuellar. “If we can make it more special by providing a beautiful diamond that wasn’t within the couples’ means, we want to do that.”
The Adopt A Diamond™ program will be featured on a number of talk shows including the Montel Williams Show, MSNBC, America Online and Time Warner. Individuals interested in submitting their story can visit www.diamondcuttersintl.com/adopt.html.
