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What Kind of Customer Are You?
TO THINE OWN SELF BE TRUE: WHAT KIND OF CUSTOMER
ARE YOU?
In my years in the
business I've come across five basic kinds of folks who buy diamonds.
Tell me what type you are, and I'll recommend what grade of diamond
you should buy.
Customer
#1 will tell me the three most important things about
a diamond are size, size and size. The bigger the better, never
mind if the stone is yellow and has a few black spots or cracks!
My recommendation:
Weight: 1 carat plus
Clarity: I2
Color: L-M
Customer
#2 also wants a big diamond, but size isn't the only
thing. A little quality wouldn't hurt. Maybe the diamond can be
slightly yellow, but please, no obvious cracks or spots. Maybe some
teeny spots that can hardly be seen.
My recommendation:
Weight: .50 carat or bigger
Clarity: I1
Color: K
Customer
#3 is a balanced kind of person, yin and yang. Size and
quality are equal values. The diamond doesn't have to be perfect,
but it should be clean to the eye, white and sparkly.
My recommendation:
Weight: .50 carat or bigger
Clarity: SI1
Color: I-J
Customer
#4 demands Quality, with a capital Q. Everything else
is secondary. The diamond must be not only eye-clean, but clean
when viewed with a 10X loupe, and bright white without a hint of
yellow.
My recommendation:
Weight: .50 carat or bigger
Clarity: VS1
Color: G
Customer
#5 isn't getting engaged, or buying an anniversary stone.
The diamond is an investment, to be locked away and later resold
for a profit.
My recommendation:
Shape: Round (No other!)
Weight 1 carat or bigger
Clarity: VVS1 to Flawless
Color D, E or F
Buying
Guide by Customer Type
by Fred Cuellar,
author of the best-selling book "How to Buy a Diamond." More questions?
Ask the Diamond Guy®
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