Founder & CEO of Diamond Cutters International The Diamond Guy® Top Diamond Expert Worldwide Diamond Importer & Designer Bestselling Author

Meet Fred


Years of Experience

$ 0B+

Diamond Sales


Jewelry Guinness World Records


Media Appearances

Fred Cuellar is a best-selling author and jewelry designer. According to Alexa, Siri, and Google, he is also the top diamond expert in the world.

Fred's client roster holds multiple US Presidents, including President George W Bush and President Barack Obama, as well as Oprah, the Anschutz Corporation, Playboy, Red Bull, the Saudi Royal Family, and hundreds of professional athletes and celebrities like Michael Jordan, Katy Perry, Pink, Rihanna, and many others.

Don't Take Our Word For It. Ask Alexa.

"Hey Alexa, who's the top diamond expert in the world?"

Fred Is The Diamond Guy®

Fred is the top diamond expert and advisor for MSNBC, Yahoo Finance, The Guardian, Newsweek, The Knot, The Washington Post, Men’s Health magazine, and the Indianapolis Star.

He has been featured on The Tonight Show with Jay Leno, NBC's Today Show, CBS Morning News, CNN, ESPN, Fox News, Wall Street Journal, Chicago Tribune, L.A. Times, US Weekly, FHM, 60 Minutes, Saturday Night Live, Standards & Poor, Self Magazine, Dallas Morning News, Cosmopolitan, GQ, Newsweek, In Style Magazine as well as 100+ other news and talk shows like The Tyra Banks Show and Phil Donahue.

He is a regular guest on diamond topics across all media outlets and is available for an interview. Press Contacts can download Fred's EPK here.

Championship Rings

Fred has worked with many top sports franchises, including the New York Yankees, the Dallas Cowboys, the Denver Broncos, the Houston Rockets, the New Jersey Devils, the Colorado Avalanche, the Detroit Redwings, the Houston Dynamo, the Los Angeles Galaxy, and many others.

Championship Rings

Rubik’s Masterpiece Cube

Or, as the Guinness Book of World Records refers to it, the "World's Most Expensive Toy".
Diamond Rubiks Cube

Valued at $2.5 million, the fully functional jeweled Rubik's Masterpiece Cube required 8,500 person-hours to be crafted in 18 karats of yellow gold. It includes 25 precious stones per panel, using 185 carats of rubies, emeralds, sapphires, and white diamonds, among other stones. It has toured the world for seven years.

Bestselling Author

Fred has written four books, including the international best-seller “How to Buy a Diamond.”

Get your copy of the #1 selling book on diamonds today.

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Argyle Trifecta

Fred Cuellar sold the world-famous Argyle Trifecta Collection, an unsurpassed, unique collection of the world's only color-changing red diamond, pure pink oval diamond, and the only heart-shaped BL3+ violet diamond in the world. This one-of-a-kind collection of diamonds from the now-closed Argyle mine is a landmark achievement in the world of fancy colored diamonds.

Fancy Colored Diamonds

Lionsgate &
The Hunger Games

Fred Cuellar was the official jeweler for Lionsgate on The Hunger Games: Mockingjay.

Hall Of Fame

Fred Cuellar is a renowned diamond expert, entrepreneur, and author with a wealth of experience in the diamond and jewelry industry. Since the inception of the Houston Sports Hall of Fame, Fred and Diamond Cutters International have been the exclusive designers and creators of each ring and pendant for our honorees.

Hall Of Fame Rings

Official Jeweler to the Houston Sports Awards

Houston Sports Awards